Fresha launched as a free tool to let solo nail technicians take bookings. Timely scaled into mid-market salons. Both still treat the salon as a sole-operator-with-a-front-desk — not as a real business with chair-rental contractors, recurring colour clients, package deals, and a walk-in queue.
The complexity gets expensive. Fresha’s 20% commission on new clients adds up to $4,000–$8,000 a year for an average mid-size salon. Timely’s subscription scales linearly with stylists. Every "advanced feature" — reminders, packages, deposits — is an upsell.
A custom build models the actual salon correctly: multi-chair, multi-stylist (employee or chair-rental), recurring clients, packages, walk-ins, no-shows, branded SMS. And costs less over three years than the SaaS subscription you were already paying.