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OWN.001 / Custom Booking Engine

A booking engine
you own —
built for your clinic.

Treatment menus, multi-practitioner scheduling, room allocation, deposits, cancellation policies, automated reminders, payment integration, patient accounts. Designed around how your clinic actually runs — not around someone else's template. One-time build. You own every booking.

Book a Free Booking Audit
01 // Why this matters

Generic booking SaaS
was built for the median.

Fresha was built for solo nail technicians. Mindbody for gyms. Square for cafe POS-driven appointments. None of them were designed for an Australian clinic with 4 practitioners, 15 treatment types, deposit rules, and Medicare integration.

Custom build means the engine fits your clinic — instead of you working around the engine. Multi-room logic, package deals, gift vouchers, per-treatment cancellation policies — they all just work, because we wrote them for you.

And every booking goes through your branding, lands in your database, and pays you 100% — not 95% after Fresha's cut.

02 // What you get

Everything a real clinic booking engine needs.

01

Treatment & service menu

Anything from a 15-minute consult to a 3-hour package deal. Group services, sub-services, add-ons, room/equipment requirements, prep and recovery time blocks, deposit rules — modeled around how your clinic actually books.

02

Multi-practitioner scheduling

Per-practitioner availability, services they can perform, room assignments, lunch breaks, off-days. Patients see only valid slots. No more "I booked but the practitioner doesn't actually do that treatment."

03

Deposits & cancellation policy

Configurable deposit per service. 24-hour, 48-hour, or custom cancellation policies. Auto-charged via Stripe or Tyro. Auto-refunded on valid cancellation. No more no-show revenue leak.

04

Automated reminders

SMS via Twilio, email via your domain, configurable cadence (24h, 2h, 30 min). Branded the way you want. No "powered by Fresha" footer pulling clients away from your brand.

05

Patient accounts

Login, booking history, upcoming appointments, easy rebooking, gift voucher balances, package usage, treatment notes — everything a returning patient needs.

06

Reporting & exports

Daily booking volume, no-show rate, revenue per practitioner, package utilization, channel attribution. CSV and Postgres direct access. Your data, queryable.

03 // Process

From "I'm fed up" to live in 6 weeks.

01

Audit

15-min call

We review your current system, your booking flow, and what your team relays manually today. You leave with an exact build cost and savings projection.

02

Discovery

Week 1

We map every appointment type, every practitioner schedule rule, every payment path, every integration. The thing nobody else does, because it takes time.

03

Build

Weeks 2–6

Booking flow, admin dashboard, payment integration, SMS/email plumbing, reporting. You see working functionality every 2 weeks.

04

Launch

Week 7–8

Migration with zero downtime. 60-minute team training. We hand over code, hosting, data — every booking from this point is yours, fee-free.

04 // FAQ

Booking engine questions

Most builds fall between $8,000 and $18,000. Drivers: number of practitioners, integration depth (Tyro, Medicare, PMS), payment scope, whether we build the website too. One-time investment. Exact quote after the free 15-minute audit.

4–8 weeks from kickoff to launch, depending on scope. You see working functionality every 2 weeks — never a 6-month silent build.

Tyro (including Medicare Easyclaim), Square, Stripe, PayPal. We confirm exactly which during the audit and pick the right fit for your stack.

Yes. Full client list, appointment history, treatment menus, practitioner schedules. Old system stays live until the new one is tested. Zero downtime — see the Migration & Integration service page.

On your own infrastructure (or ours, if you prefer). AWS Sydney by default for AU clients. You own the code, the database, the domain.

Optional retainer from $200/month — see Maintenance & Support. Or call us only when you need us. No subscription, no per-booking commission, ever.

Next Step

Get an exact cost for your booking engine.

15-minute audit. We review your current setup, estimate annual commission cost, and quote a custom build. No obligation.

Book a Free Booking Audit
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Optional monthly retainer. Updates, monitoring, priority support — or call as needed.

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