SYS.01 // QARBI
LAT 40.7128° N
LON 74.0060° W
V 2.0.4
STATUS: ACTIVE
SCROLL
TO EXPLORE
OWN.002 / Custom Clinic Website

A website that
converts search traffic
into bookings.

Mobile-first, sub-2-second load, in-page booking (no iframe, no redirect), treatment library, practitioner profiles, reviews, before/after gallery, Google Business Profile aligned. Built so the money you spend on Google Ads and local SEO actually returns bookings — not bounces.

Book a Free Audit
01 // Why this matters

Your website is your
most expensive employee.

Most clinic websites are 5+ years old, slow on mobile, and treat "Book Now" as a button that sends patients off-site. The sites your patients use to compare you against the next clinic over.

A 1-second improvement in load time on mobile increases bookings by 7–12% in our testing. An in-page booking flow (instead of an iframe to Fresha) typically lifts conversion by 20–40%. The economics aren't subtle.

We build clinic websites the way Fabshaping built theirs: SEO-first, mobile-first, conversion-first. Every page indexed, every page fast, every page designed to send visitors into the booking flow you own.

02 // What you get

Built for how patients actually
choose a clinic.

01

Mobile-first, sub-2-second load

70%+ of clinic search traffic is mobile. Your site needs to render in under 2 seconds on a patchy 4G connection — Google ranks it that way, and your bounce rate depends on it.

02

In-page booking, not iframe

When patients click "Book Now," they don't leave your domain, they don't see a third-party logo, they don't hit a redirect that breaks Google Analytics. The booking flow is part of your site.

03

Treatment & service library

A real catalog page per treatment — what it is, who it's for, expected results, recovery, pricing range. Each one indexed, each one ranking, each one converting search traffic into bookings.

04

Practitioner profiles

Photo, bio, qualifications, treatments performed, languages. Patients want to know who they're seeing. Practitioners are also a discoverable SEO asset — name + suburb + treatment ranks.

05

Reviews & before/after gallery

Reviews pulled from your Google Business Profile (or static, if you prefer). Before/after gallery with consent and disclaimer logic. The two things patients care about, on the page they're reading.

06

GBP & local SEO ready

NAP consistency, suburb landing pages, local schema markup, Google Business Profile alignment. Built so when someone searches "anti-wrinkle injections [your suburb]" you actually show up.

03 // SEO infrastructure

SEO from sprint 1 —
not a post-launch bolt-on.

Most agencies treat SEO as something to optimize after launch. We build it into the architecture from the first sprint.

  • Server-side rendering for every page — instant first paint, indexable content
  • Schema markup for medical procedures, clinics, services, FAQs
  • Internal linking strategy — treatment ↔ practitioner ↔ booking
  • URL structure designed for treatment + suburb keywords
  • Sitemap auto-generated, OG images per page, Twitter cards
  • Core Web Vitals tuned — LCP, CLS, INP all green

The same SEO architecture we shipped on Fabshaping — scaled down to a single clinic.

04 // FAQ

Clinic website questions

Either works. If your current site is fast and converts, we can integrate a booking engine into it. If it's slow, awkward, or built on a platform you can't change — most clinics ship the website and booking engine together, because they're designed to work as one product.

Yes. We map every existing URL to its new equivalent, set up 301 redirects, preserve meta tags, and submit a fresh sitemap. Sites we've migrated typically recover full ranking within 4–6 weeks, often improving because the new site is faster.

Standalone websites start around $5,000 and run up to $12,000 depending on number of pages, treatment library depth, and integrations. Bundled with the booking engine, the combined cost is usually $12,000–$20,000.

We can. Most clinics write their own treatment copy because they understand the clinical nuances. We provide structured outlines, SEO briefs, and edit for conversion. Full copywriting is an add-on.

For most clinic sites we use a headless approach — Astro for the frontend, Sanity or Strapi for content. You get a clean editor for treatments, blog posts, and team profiles. No WordPress plugin tax.

Next Step

Audit your clinic site against best-in-class.

15-minute call. We'll Lighthouse-test your current site, walk through what's costing you bookings, and show you what a custom build would look like.

Book a Free Audit
Related Services

Other ways we can help

Custom Booking Engine

Multi-practitioner scheduling, deposits, payments, integrations. You own every booking.

Learn more →

Migration & Integration

Move off Fresha, Timely, Cliniko. Tyro, Medicare, Stripe — all wired in.

Learn more →

Maintenance & Support

Optional monthly retainer. Updates, monitoring, priority support — or call as needed.

Learn more →

AI Workflow Automation

Layer agentic workflows on top of your booking engine — follow-up, reactivation, intake.

Learn more →

Ecommerce Engineering

Senior Magento, Adobe Commerce, and headless engineering. Our original craft.

Learn more →