SYS.01 // QARBI
LAT 40.7128° N
LON 74.0060° W
V 2.0.4
STATUS: ACTIVE
SCROLL
TO EXPLORE
About Qarbi

A boutique studio,
not another agency.

Qarbi is a Vietnam-based ecommerce engineering studio founded on a simple idea: mid-market retailers deserve senior-level Magento development without paying for the agency machine that typically surrounds it.

01 // Origin

Why Qarbi exists

In 2022, Jack Nguyen founded Qarbi after spending years watching the same pattern repeat: ecommerce retailers paying $150–$250/hr to agencies where the actual engineering was done by junior developers at a fraction of that rate. The rest went to project managers, account executives, fancy offices, and overhead that added zero value to the end product.

The fix was obvious. Strip away the overhead. Build a lean team of senior Magento engineers. Deliver the same quality work - better, actually - at 40% less.

Qarbi started with a single Magento project. Within a year, we'd grown 200% and become the implementation partner for Omnyfy (now Ultracommerce). Today we've shipped 50+ projects across 8 countries, built 570+ enterprise features, and serve mid-market retailers in Australia, the US, and beyond.

We're still lean. We're still senior-only. And we still believe that the best engineering partner is one where you talk to the person who builds it.

02 // Philosophy

How we work - and why it matters

You talk to the engineer, not a project manager.

At Qarbi, the person you brief is the person who builds. No game of telephone. No lost-in-translation scope documents. When you say “I need this to work like X,” the engineer who hears you is the one who makes it happen.

Senior means senior.

Every engineer on our team has 5–8+ years of hands-on ecommerce experience. We don't have a bench of juniors learning on your project. You're paying for people who've solved your problem before - in many cases, multiple times.

We think about revenue, not just features.

A checkout flow isn't just code - it's a conversion funnel. A product page isn't just a template - it's a sales tool. Every build decision considers SEO impact, conversion optimization, and customer lifetime value. This is what separates us from teams that just write code.

No lock-in. Ever.

You own everything we build. If you want to take the codebase to another team, you can. We earn your ongoing business by delivering great work, not by creating dependencies.

03 // The Team

The people behind Qarbi

JN

Jack Nguyen

Founder & CEO

8+ years in ecommerce engineering. Built and led delivery for marketplace and B2B platforms across 8 countries. Previously worked with enterprise retailers and platform vendors before founding Qarbi to fix the broken agency model. Jack is the person you’ll talk to on your first call — and the one who stays involved throughout your project.

  • Adobe Commerce / Magento specialist
  • Ultracommerce certified partner lead
  • Hyva, headless, and B2B commerce expertise
LinkedIn →
BN

Bach Nguyen Xuan

Business Consultant

13+ years in enterprise consulting and digital transformation. Bach bridges the gap between business requirements and technical execution - translating what stakeholders need into what engineers build. This is why our projects ship features that actually move business metrics, not just satisfy a scope document.

LinkedIn →
LN

Louis Nguyen

Technical Lead

5+ years leading technical delivery for Adobe Commerce and Ultracommerce builds. Louis specializes in performance optimization, API integrations, and multi-vendor marketplace architectures. When your store needs to handle 850+ orders per minute or integrate with a legacy ERP, Louis is the engineer who makes it work.

LinkedIn →
04 // Location

Vietnam-based.
Globally delivered.

We get asked this a lot: “Why should I hire a Vietnamese studio for my Australian/American ecommerce store?”

01

The talent is world-class.

Vietnam has one of the fastest-growing tech ecosystems in Southeast Asia. Our engineers are trained on the same technologies, frameworks, and best practices as their counterparts in Sydney or San Francisco.

02

The cost structure is honest.

We don't charge $200/hr and pay developers $30. We charge fairly for senior engineering work - and because Vietnam's cost of living is lower, that fair rate is 40% less than what you'd pay a local agency. The talent doesn't cost less. The overhead does.

03

Communication is never the issue.

We work in fluent English. We overlap with Australian business hours naturally (1–3 hour difference). For US clients, we structure async workflows with daily standups and real-time Slack access. Many of our clients say we're more responsive than their previous local agency.

04

We've proven it.

50+ projects across 8 countries. Ultracommerce chose us as their implementation partner - not a Sydney agency, not a US firm. The work speaks for itself.

05 // Timeline

Our journey so far

2022

Founded by Jack Nguyen during COVID. First Magento project delivered.

2022–2023

200% growth in first full year. Became implementation partner for Omnyfy (Magento-based marketplace platform).

Dec 2023

Omnyfy acquired by Ultracommerce, a MACH-certified enterprise platform. Partnership continued and expanded.

2024–2025

Official Ultracommerce implementation partner. Shipped 570+ enterprise features. Expanded to serve retailers across 8 countries.

2026

Integrating AI across development workflows. Launching dedicated migration and Hyva practices for mid-market retailers.

06 // By The Numbers
50+
Projects delivered
570+
Enterprise features shipped
8
Countries served
40%
Avg cost savings vs agencies
14 wks
Avg discovery-to-launch
200%
Growth in year one