Fresha started as a salon tool. Mindbody started in fitness. Square Appointments was a POS bolt-on. None of them were designed for an Australian clinic with treatment notes, consent forms, multi-practitioner scopes of practice, and aesthetic-clinic regulatory rules.
The compromise gets expensive. Cliniko and Best Practice handle clinical records well, but charge per practitioner per month and don’t handle the patient-facing booking flow you actually want patients to use. HotDoc and HealthEngine charge per booking. Fresha takes 20% on new clients — at 18 new patients/month at $140 average, that’s $6,000/year just for the booking page.
We build the patient-facing booking layer correctly — multi- practitioner, consent-form-ready, AU-compliant — and integrate cleanly with whatever PMS handles your clinical records. One-time build. You keep every booking.