Fresha’s 20% commission on new clients is buried in a two-paragraph T&C. Timely’s “starter” tier excludes the features most clinics actually need. Cliniko charges per practitioner per month — and most owners haven’t noticed how that compounds with a growing team.
The Buyer’s Guide is the comparison nobody else will publish — because most of the people writing about booking systems sell one. We don’t. We build custom. So we have no incentive to spin SaaS in a particular direction.
If after reading it SaaS is genuinely the right call for your stage, we’ll tell you. If a custom build makes sense, you have the math to back the decision when you go to your accountant.