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Headless Commerce

Headless commerce development
that unshackles your storefront.

Qarbi builds headless commerce architectures that decouple your frontend from Adobe Commerce or Ultracommerce - giving you sub-second loads, complete design freedom, and a backend that scales independently.

01 // When It Makes Sense

Headless isn't always the answer.
Here's when it is.

Not every store needs headless. A well-built Hyva theme on Adobe Commerce is fast, flexible, and half the cost of going headless. We'll tell you that honestly. But headless is the right call when:

1
Your frontend team wants freedom. Designers and frontend devs are constrained by Magento's template system. They want React, Next.js, or Vue — not XML layouts and PHTML files.
2
You need sub-second page loads. Your current storefront loads in 3–5 seconds. Your competitors load in under 1 second. You're losing conversions and SEO rankings to page speed.
3
You're running multiple storefronts. Different brands, different markets, different designs — all pulling from the same product catalog and order system. Headless lets each storefront evolve independently.
4
You're building a custom buying experience. B2B portals, configurators, subscription flows, or app-like experiences that don't fit a traditional ecommerce template.
5
Your backend is fine, your frontend isn't. Adobe Commerce handles your catalog, orders, and integrations well. You just need a modern frontend that doesn't slow everything down.

If none of these apply, you probably don't need headless - and we'll tell you that in the audit.

02 // Architecture

API-first architecture, built for your stack

We don't force a framework on you. We build headless storefronts that connect to your existing backend using the tools that make sense for your team.

Frontend options we work with

  • Next.js / React - Most popular choice. Server-side rendering, great SEO, massive ecosystem.
  • Vue Storefront - Built specifically for ecommerce. Tight integrations with Magento and other backends.
  • Hyva (as a bridge) - Not technically headless, but delivers 80% of the speed benefit at 40% of the cost.
  • Custom PWA - For app-like experiences, offline capability, or mobile-first builds.

Backend stays where it is

  • Adobe Commerce / Magento 2 handles catalog, pricing, orders, customers, ERP integrations
  • GraphQL and REST APIs expose the data your frontend needs
  • Your admin panel, workflows, and integrations stay untouched
03 // Comparison

Headless vs. Hyva - honest comparison

We build both. Here's how to choose.

Factor
Hyva Theme
Headless (Next.js/Vue)
Page speed
Fast (sub-2s)
Fastest (sub-1s)
Development cost
Lower (60–70% less than headless)
Higher (custom frontend + API layer)
Timeline
4–8 weeks
8–16 weeks
Frontend freedom
Good — Alpine.js + Tailwind
Total — any framework, any design
SEO complexity
Simple — same as traditional Magento
Requires SSR/SSG setup
Maintenance
Single codebase
Two codebases (frontend + backend)
Best for
Most mid-market retailers
Multi-brand, custom UX, or PWA needs
Our recommendation
Start here unless you have a specific reason for headless
Choose this when Hyva's constraints are a real blocker

We'll never upsell you to headless when Hyva does the job. That's how agencies pad invoices - we'd rather deliver the right solution at the right cost.

04 // Deliverables

Deliverables, not deliverables-about-deliverables

Architecture & API Design

  • API schema documentation
  • Data flow mapping (frontend ↔ backend)
  • Authentication and session strategy
  • Caching and CDN configuration

Frontend Build

  • Responsive storefront (mobile-first)
  • Product listing, detail, and search pages
  • Cart and checkout flow (the hard part — we've done it 50+ times)
  • Account management, order history, wishlists
  • CMS content rendering from your existing Adobe Commerce CMS

SEO & Performance

  • Server-side rendering for all indexable pages
  • Structured data (JSON-LD) for products, breadcrumbs, organization
  • Core Web Vitals optimization (LCP < 1.5s, CLS < 0.05, INP < 100ms)
  • Sitemap generation, canonical tags, hreflang (for multi-market)

Integration Layer

  • Payment gateways (Stripe, Adyen, PayPal, Afterpay)
  • ERP sync (orders, inventory, pricing)
  • Search (Algolia, Elasticsearch, Meilisearch)
  • Analytics (GA4, GTM, server-side tracking)
05 // FAQ

Questions about headless

Not if it's done right. We use server-side rendering (SSR) so Google sees fully rendered HTML, not empty JavaScript shells. We preserve URL structures, redirects, and metadata during the migration. We've done this across 50+ projects without ranking loss.

Typically 40–60% more than a Hyva build, because you're building a separate frontend application. But the long-term ROI comes from faster page loads (better conversion), independent frontend deployments (faster iteration), and total design freedom. We'll model the ROI for you during the audit.

Yes. A common approach is to go headless on high-traffic pages first (homepage, PLPs, PDPs) while keeping checkout and account on the traditional Magento frontend. We can phase it based on your budget and priorities.

Nothing changes. Your team still manages products, orders, customers, and content through the same Adobe Commerce admin. The headless frontend just reads from and writes to Magento's APIs.

After launch, someone needs to maintain the frontend codebase. That can be your in-house team, us on retainer, or a mix. We'll set up CI/CD pipelines, documentation, and monitoring so whoever maintains it has a clean handoff.

Related Services

Other ways we can help

Workflow Audit & Roadmap

Two weeks. A ranked backlog of every automation worth building.

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Workflow Build Sprints

Production-grade automations, shipped one sprint at a time.

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Custom Agent Development

Bespoke AI agents for the workflows where a single prompt isn't enough.

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Managed AI Operations

We run the workflows we build. Tune, monitor, scale.

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Ecommerce Engineering

Senior Magento, Adobe Commerce, and headless engineering. Our original craft.

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